Hell I got goosebumps just listening to this guy and reading the following comments. I have always been an eternal optimist and if horsefolks (ALL from managment to owners, trainers ,grooms) would get their head out of thier collective asses we CAN make a difference. Some of us have tired but we get hit with so much resistence that we throw in the towel plus some of us just are working our asses off in the barn and don't have time so we give up.
Maybe so serious, "real" marketing can get us all jump started.
